What must an insurer prominently use in their advertising?

In insurance advertising, it is essential for an insurer to prominently utilize their true corporate name. This requirement is in place to ensure clarity and transparency for consumers, allowing them to identify the actual entity they are considering engaging with for insurance services. Using the true corporate name helps to establish credibility and fosters consumer trust. It allows potential clients to easily verify the legitimacy of the insurer, ensuring that they are accessing accurate information about the company, including its financial status and regulatory compliance.

While brand names and catchy slogans can be effective marketing tools, they often lack the specificity needed for consumers to assess their options fully. As for agent names, while they can be significant in personal branding, they do not provide the overarching identity of the insurer itself and do not inform consumers about the company behind the services being offered. Therefore, emphasizing the true corporate name in advertising is a fundamental practice that aligns with regulatory requirements and ethical considerations in the insurance industry.